5 Challenges in Content Marketing in 2020

Content Marketing is the new method of attracting prospects by providing valuable information about the business, product, and service. Several enterprises are attempting to integrate the latest marketing style to connect with quality audiences for better marketing results.

However, modern methods are proving to be challenging for several companies and marketers to follow through the practices of content marketing. With their aims to trade beyond boundaries, it has grown a vast distance among markets to convey the right message due to cultural and language differences.

The growing demand has introduced businesses with a digital space where they can connect and communicate in multiple ways with prospects around any corner of the world. It has enabled companies to look for the top digital marketing companies for managing their online content marketing requirements.

Challenges in Content Marketing

Let’s take a look at the frequent challenges faced by enterprises when it comes to content marketing.

Consistent Quality Content      

Quality content is one of the prominent methods to uplift the market value of any company. Therefore, businesses are focusing on creating new content to offer valuable information to your readers and the purpose of visiting the page. Google algorithms focus on loading time, bounce rate, time on page, and scrolling depth to rank your website among the top ranking sites. By researching competitors, you understand the type of content to curate and examine their SERP’s performance to match the standards demanded by the markets or exceed the expected website output. Suppose your company stands in a competitive market.

In that case, you need to ensure the quality of your content, originality, and boldness with a strong opinion to attract the right target audience. Hence, modern businesses’ focus has shifted from usual marketing to various digital marketing styles, like content marketing, to connect with audiences beyond boundaries.

Scaling Content ROI       

If you wish to increase the data-driven marketing system, it is essential to focus on measuring the website’s analytics. Moreover, for measuring the effectiveness of content, you need to follow through the performance of backlinks on the website through various posts, traffic flow from and to the site, domain authority of the website, email inquiry volume, and several others.

Determining a monetary value for every website visitor will help you track the right amount of visits on every content page. You can use lead magnets like white papers to attract the right prospects to your content and add value to the number of leads that hit the download button for the information. Several marketing automation platforms offer end-to-end tracking from the first click until the purchase process for a better return on investment result analysis. Some of the top tools for monitoring include Hubspot, Pardot, and Marketo. Therefore, for futuristic marketing experience, businesses are looking for the top content marketing companies for substantial content ROI.

Selecting the Right Channel

With a group of multiple platforms and marketing channels available, it becomes difficult to connect with the best buyers. It is crucial to recognize the right channel partner to target the audience with accurate content and keywords for a positive result for thoughtfully crafted content.

Moreover, content creators need to understand their audiences’ personas to provide relatable content for a better understanding of the information. Many content marketers focus on promoting their content through paid advertisements, social media pages, posts, and other established publications to gain boundless traffic. Digital PR and traditional methods of partnerships will also help in promoting and pushing the content towards the right set of markets. All require fundamental content curation and marketing plans to offer well-established information on the product, company, and services from large businesses to small businesses.

Content Relatability with Target Audience   

One of the most prominent challenges encountered by marketers is to provide relatable content to the buyers. The content should guide the buyer with correct details for every step of the purchasing process. Buyers are attracted to a brand only if they can relate and see value in the company through their content. To produce quality content, you can conduct various researches to gather information on your users’ interests and demands.

This way, you can stay updated with your user’s needs and meet their requirements on time with efficiency. Suppose your business is connected with a diverse group of audiences. In that case, you can create formats and processes that will help you find the right information and present it in an organized manner.

Branding Challenges

Creating market value is the most critical aspect for businesses before promoting their brand value in today’s compelling market. Marketers face difficulties maintaining brand voice whenever the company expands in terms of products or services to sustain the users for further trade. Following the right branding process helps connect with the consumers providing accurate niche information about the new products and services. Content marketing is the best source to communicate effectively with various markets and mark the company presses beyond boundaries without losing established branding effectiveness.

Therefore, content marketing is essential for developing a brand name and sustaining the best results from an exclusive marketing strategy.


With the continually growing market, it becomes difficult to overcome these challenges to achieve the best results from new marketing trends like content marketing. However, several businesses are opting for content marketing experts in managing all their needs and strategizing as per competitive market demands.

Author Bio

Jemimah Rodriguez is working as content marketing specialist at GoodFirms – a reliable platform helping businesses in selecting right Software Companies & Products. She is an avid writer and reader. She is having 8+ years of experience in content writing, on different technology trends, entrepreneurship, engineering, and software development.

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