7 Best Instagram Marketing Strategies That Boost Your Sales Drastically
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Almost all companies use social media to boost Instagram reach and grow a massive community of audiences. The competition among businesses is increasing day by day to stay competitive in the social media landscape. If you have an Instagram business account, a clear strategy is essential to increase brand awareness and increase sales.
The following are some of the best practices to help you get the maximum benefits of Instagram and boost sales.
Be Smart With Your Marketing
Research studies report that people between 18-24 years of age are the major percentage of total Instagram users. Promoting your brand among Generation Z is not possible just by using the age-old marketing techniques since more than 70% of Generation Z’s opinions said that they find online advertisements somewhat annoying. So you need to get ahead with some gentle marketing techniques of brand promotion.
Rely On Micro-Influencers
Micro-influencers have between 1000 to 1000,000 followers and are experts in their niche. Joining hands with Micro-influencers is a cost-effective and soft method that helps your brand to grow on Instagram. Gymshark, a famous e-commerce fitness brand, achieved success through partnering with the right micro Influencers. They reached out to a complete new set of audiences by creating sponsored posts specifically for their brand.
Micro influencer marketing is a non-invasive technique, and the followers of the Influencer perfectly align with your brand. This is an excellent method to fine-tune your Instagram marketing strategy and increases your followers count much faster.
Make Use Of Instagram Tools
Instagram analytics provides insights on essential metrics for each specific post and campaign, which helps you spot out what types of posts work for your brand. Some tools allow you to post content behind the scenes to get closer to your audience. Scheduling tools help you to plan and schedule content in advance. Photo editing tools facilitate editing images before posting them on your feed. There are also other tools for social media monitoring and tracking brand mentions, all of which help create a customized strategy to boost your followers.
Improve Your Content
The content you have already, such as posts, slides, and IGTV videos, can be used on other social channels. Such existing content posted can supercharge your Instagram growth. Creating content specifically for your audience, such as tutorial videos, can make them feel that they are taking up a complete course. This is an exciting and creative idea to include while making IGTV videos. Converting textual content into a recorded episode can serve as excellent content for other social media channels. At the outset, following an omnichannel approach should be a part of an effective Instagram marketing strategy.
Post To IGTV
IGTV, a new feature of Instagram launched recently, allows you to post long-form videos. You need to understand what content to include in your IGTV videos. Creating an exclusive IGTV channel for your brand and posting videos that your audience will find more useful and entertaining is a great way to increase sales.IGTV allows you to create content in segments called episodes. Each one of them can focus on a solid theme. Such an approach can pave the way for massive user engagement. The Budget Mom is a famous brand that got more benefits by using IGTV.
Host Instagram Contests And Giveaways
Getting your audience to engage with your brand is an affordable Instagram marketing strategy that is easy to implement. The following are the steps to host contests:
- Spot out your end goal, whether you want to create brand awareness, increase followers, or get more likes for your content.
- Decide what you would offer as a giveaway.
- Craft a perfect description and add relevant hashtags for your post.
- Decide what the prerequisites that participants must have to take part in the contest are.
- Read through all Instagram rules concerning hosting contests and giveaways.
- Determine in what way you are about to promote your giveaway. Ads, influencer marketing, or you can also ask your audience to spread the word about your giveaway.
- Think over and decide how long your giveaway must be live on your feed when you announce the giveaway winners. Remember, the longer the time limit, the more people you can convince.
Now start the contest straight away.
Hosting Instagram contests not only grows your brand bust also helps you to understand your audience.
Share More User Generated Content (UGC)
A serious mistake that brands commit is that they focus only on content creation rather than encourage users to be involved in the content creation process. When you take your followers’ opinions while creating content, they will start to have full focus on your brand whenever they log into Instagram. Posting photos of people using your brands is an excellent example of user-generated content that most brands can post to their feed.
Framing a clear Instagram marketing strategy should be an integral part of a campaign. Bear in mind that you should customize your Instagram strategy specifically to your business.
It might take some time to understand your audience, but doing so can enhance better brand reach. Now that you have read through this post, you can use these strategies to boost sales drastically. With these strategies, you can also experiment with your ideas to get improve sales much better.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.