AI in Telemarketing: How AI Work Benefits for Telemarketing
In this Article, we will explain the importance of Artificial intelligence (AI) in telemarketing and how AI work for benefits of Telemarketing. But before discussion on AI in telemarketing you need to understand what is telemarketing? and types of Telemarketing?
What is Telemarketing?
Telemarketing is the direct marketing process in which a seller shares the information about their goods or services through the telephone or internet or face to face to convince the customer for purchasing these goods or services.
Types of Telemarketing?
There are four 4 basic types which are widely used in telemarketing:
Inbound telemarketing operators handle incoming calls placed by customers and prospects. These callers might include prospective customers responding to advertisements or direct marketing communications, or those simply making general inquiries about a product or service. The telemarketer’s role is to move the sales opportunity forward by qualifying the prospect, arranging an appointment for a field sales representative to follow up, or taking an order over the phone.
Outbound telemarketing operators make “cold calls” to prospective customers. They select prospects from a list and aim to raise awareness of a product or service, or convince the contact to place an order. Outbound telemarketers follow a script when making the call. The script guides them through the key points to make to the prospect. It also includes suitable responses to objections from the prospect.
B2B stands for Business-to-business and is the commercial transaction or exchange from one business to another. Telemarketing is a marketing strategy used by a salesperson to influence prospective customers to buy goods or services via a phone call. The unification of these two terms gives us B2B telemarketing, which is simply a suite of services designed to promote awareness and establish relationships amongst businesses through phone calls.
Phone calls serve as a channel for companies to reach out to prospects to forge mutually-beneficial alliances and market their products. Today, you can use B2B telemarketing for lead generation, prospect qualification, partnerships, brand awareness, and marketing research.
B2C stands for business to customers. It is an effective and widespread sales strategy thanks to the excellent return rate obtained by the immediate interaction with customers.
B2C telemarketing is aimed at the end consumer whose purchasing decision is based on a significant part of subjectivity and impulsivity. Conversely, we see the Business-to-business strategy. These psychological values will inevitably inspire the approach to this particular audience in both senses of the word.
AI technology in Telemarketing?
But when telephone and internet introduced then this marketing strategy convert to telemarketing and now in the automation era it’s becomes more easy and effective (Zero error) through robotic process. In old times, people do marketing to move from one place to other, this is very awful activity.
Therefore, artificial intelligence (AI) becomes equally important the backbone of telemarketing.
How AI work in Telemarketing?
To make the AI based Robots which act as in telemarketing sector, we need to write the algorithm and draw the specific functionality flow chart that are programmed to think like humans and mimic their actions, learning and problem-solving.
Benefits of AI in Telemarketing
The AI technology based Robot efficiently follows up the customers through receiving and dialing the telephone calls, replays the emails and other correspondences from the customers. Artificial Intelligence technology provides us the information to improve proficiency, quality of their products with the help of analytical aspects like to adopt the latest design and quality as per customer’s requirements.
This information is extremely useful not only for buyer but also sellers as it follows them to optimize the product in stock, energy consumption and the supply of goods with time saving.
So, if we adopt AI technology can boost the business Productivity and Performance and obviously as a result our net profit will increase 3 to 4 times as compare to old method.