Challenges When Designing Your Business Logo
Your logo will be the face of your business. You want it to communicate the uniqueness of your enterprise through a combination of imagery and text. It must be perfect since it will be the first contact your potential customers will have with your business. That is why it is crucial to make the best first impression and convey the message that your products or services will satisfy whatever they are looking for.
It needs to function in a certain way because it will be imprinted on the façade of your business, on your letterhead, your business cards, your website, your social media accounts, and, eventually, in the minds of your customers. However, getting your logo to convey the precise message you want is not an easy job and comes with its own challenges. Let’s see what some of them might be.
Translating Your Idea into a Picture
A professional logo designer should be able to interpret the vision you have for your brand and communicate it to whoever you want to show it to. If your vision is not clearly portrayed in your logo it may be due to a failure in color, fonts, shapes, and scheme.
Difficult to Understand
One of the main goals you should have when designing your logo is that whoever sees it will get a clear idea of who you are and what you do. If your logo is difficult to understand, opt for simplicity. This can be accomplished by streamlining your fonts, images, or shapes. Always go for a logo that is more minimalistic rather than one that has too much going on.
Lack of Versatility
Your logo needs to be versatile in the sense that it should be attractive no matter where you are using it. While before your logo might only have been placed on the side of your building, these days digital marketing plays a crucial role in the logo design game. This means that it has to look consistently good and professional whether it is used a thumbnail profile picture in your Twitter feed or it will appear on your website, when you send emails, or in your social media accounts.
The Colors Don’t Work
You may be set on certain colors or a specific combination of them. However, before becoming enamored with those colors, you must consider the psychological effects they may have on your customers. For example, while green may represent the environment to some, it may remind others of money; if you go for red, it may send a message of excitement that may not be a match with what you are selling.
Not Being Distinctive Enough
Whatever you do with your logo, you want to make sure it does not look like other logos out there, or that it lacks originality. Find a way to differentiate your business logo by thinking about what makes your business unique, the things that make your business special. Your logo should be a reflection of whatever makes your company unique.
Despite all the challenges, remember this: in the end, although your logo should be a memorable tool here, in the end, what you want is that your customers fall in love with your brand. And that may be a completely different challenge.