Digital Marketing

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever…

Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work,…

I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a…

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site…

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark…

When you add a nofollow tag to a link on your site, you’re basically telling search engines that they shouldn’t count your backlink when ranking that…

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to…

There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes.…

In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough…

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers…