Digital Marketing

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as…

SEO will continue to become more difficult for improving and controlling online reputations.My prediction 14 years ago that the practice of…

Google’s John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first…

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your…

Modern marketing (inbound and outbound) is all about identifying and addressing the pain points of customers and prospects. Unless they’re already…

Earlier this week, Frédéric Dubut, the PM of overall Bing’s core search team, said that 2020 will be the year where keyword research becomes…

Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets.…

Making your website rank is hard work. This is especially true if you practice ethical strategies like I do. Being an SEO strategist requires you to…

Email marketing is one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of…

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft…