Digital Marketing

Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and…

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer…

Smart speakers have boomed in popularity. Amazon recently reported that its Echo Dot was the best selling product globally during “cyber weekend.” We…

Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In…

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social…

All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their…

From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify…

Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like…

It has been a while since we talked about the Google Medic Update, the big August 1st update, that seemed to have been one of the largest core…

Flying into the new year There have been some major upheavals and changes in the travel industry in the last two years. New regulations were…