Digital Marketing

Most WordCamps are beautiful examples of how disparate members of a citywide user group (usually a WordPress Meetup) can come together and create…

Aligning your SEO strategy with your email marketing campaigns will not only save you time—you’ll see some great results. Birmingham-based Digital…

Datasets have become increasingly important over the years, as they provide comprehensive periodical data that can be used by multiple academic,…

So you’ve set up the website for your online store, invested in strategic marketing materials, and ensured the items you’re selling are top quality.…

Let’s be honest. People lose touch. In fact, if you have an email newsletter, you’ve probably also got a list of subscribers who have gone dormant.…

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very…

Faceted navigation is great for users on an ecommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our…

As you’ll no doubt be aware, the testing phase of a project is crucial. While a bug or two can be excusable, the same can’t be said if you make a…

In 2016, Facebook launched Marketplace — the social media giant’s version of a virtual classifieds feature. Facebook is known for its innovation and…

Email is one of the best channels for marketers. After all, it’s been shown to bring in an ROI of $44 for every $1 spent. According to Salesforce, it…