Advertising Adobe taps White Ops to combat ad fraud in streaming TV – Info Advertisement Jul 26, 2018 Credit: Pau Barrena/BloombergMarketers may need to start watching their ad dollars when targeting consumers through over-the-top and…
Advertising Chick-fil-A Rolls Out ‘Mealtime Kits’ You Can Pick Up at the Drive-Thru – Info Advertisement Jul 26, 2018 Your next home-cooked meal could come courtesy of an unlikely source: Chick-fil-A. If you’re an Atlanta resident, that is.The Southern fast-food…
Advertising CMOs, take a walk on the sales side – Info Advertisement Jul 26, 2018 Despite all the advancements in lead generation, lead scoring and automated lead nurturing, the age-old tension between marketing and sales is alive…
Advertising Facebook’s Watch Party Feature Is Now Available to All Groups Worldwide – Info Advertisement Jul 26, 2018 Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together—Live or recorded—comment on them and…
Advertising Wednesday Wake-Up Call: Ivanka Trump closes her brand, and Facebook signs a pledge – Info… Jul 26, 2018 A doorman standing inside the Ivanka Trump brand store at Trump Tower in December. Credit: Jeenah Moon/BloombergWelcome to Ad Age's…
Advertising Ford commits $4 billion to autonomous vehicles, forms new subsidiary – Info Advertisement Jul 25, 2018 A Ford Motor Co. Fusion set-up as an experimental self-driving delivery vehicle sits on display during the 2018 North American International…
Advertising The end of masculinity: 5 steps into the future for brands – Info Advertisement Jul 25, 2018 A dad loses himself in playtime with his kids in an ad for Citi. Credit: CitibankTwenty years ago, I said a revolution is coming in which…
Advertising Inside the Rise and Fall of ‘Christmas in July’ Sales – Info Advertisement Jul 25, 2018 Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail…
Advertising Traktor on its latest move, and still being relevant after all these years – Info… Jul 25, 2018 Traktor Credit: TraktorThe veteran Swedish directing collective Traktor just announced it would be moving to a new production home, Stink…
Advertising Agency Apologizes for Promoting Burgers on Twitter With an Image of a Journalist Executed by Isis… Jul 25, 2018 Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about…