Analytics

Microsoft has been serious about helping data scientists track and manage their machine learning experiments for some time now. For example, the company’s Azure Machine Learning (Azure ML) cloud service has supported the logging of…
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At Google’s Cloud Next event in San Francisco, partners are announcing third-party data services on Google Cloud Platform (GCP) that offer impressive integration with Google’s own offerings. Confluent, the company founded by the creators…
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There’s only one way organizations can compete these days, and that’s by putting the customer first. As this MarTech Today article points out, by 2020, customer experience will overtake price and product as the key brand differentiator,…
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The current problem, as the report says, is that data science teams cannot keep pace with the business’ demand for PAML-based solutions. John talked about attacking this problem at its source. The idea is to alleviate demand by empowering…
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Breaking up is hard to do. A couple years ago, DataStax vacated leadership of the Apache Cassandra project that it created as the community demanded a bigger voice. New players had to move into new roles, while the annual community event…
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What are the benefits and potential problem with machine learning in the enterprise? Here are my answers to the kinds of questions I get from business people on a regular basis. What is machine learning? First, I should emphasize that…
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Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of excitement, resources and business sponsorship. As time passed, attention and resources often shift to…
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L’utilisation des adblockers est en constante augmentation : 615 millions d’utilisateurs dans le monde, une croissance de 30 % en 2017. Cette adoption massive a des conséquences sur l’ensemble des professionnels du digital. 8 à 25% du…
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Discipline autrefois réservée aux pionniers d’Internet, le web analytics est devenu une pratique répandue ainsi qu’une source essentielle de données clients pour toutes les entreprises. Ce domaine ne cesse d’évoluer, de se développer et de…
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Pour optimiser un site e-commerce et faire grimper votre CA, la mesure et le suivi de plusieurs KPI s’imposent. Ces indicateurs permettent aux e-commerçants un suivi quotidien de la performance de leur e-commerce. Ils correspondent…
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