H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New…
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of…
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Friday Wake-Up Call: CBS’ Leslie Moonves just avoided awkward questions. Plus, Bogusky buzz…
Leslie Moonves at the Allen & Company Sun Valley Conference last month Credit: Drew Angerer/GettyWelcome to Ad Age's Wake-Up Call, our…
Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV – Info Advertisement
Television isn’t dying, but it is changing.Commercials today are not standalone ads: They’re integrated parts of multichannel strategies.Intuit, for…
MDC Partners considers selling off non-core businesses – Info Advertisement
The MDC Innovation Center in Manhattan. Credit: Courtesy MDC PartnersMDC Partners said it's looking into possible dispositions of non-core…
Neymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever – Info…
There is no question that Neymar is one of soccer’s best players today. The gifted striker is magnificent to watch and plays the game with verve, joy…
Thursday Wake-Up Call: Advertisers aren’t ditching CBS. And Google’s secret China plan…
Credit: Michael Nagle/BloombergWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You…
Embattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of Record – Info…
Pizza chain Papa John’s has turned to another ad agency to help the company move through its ongoing identity crisis.The brand chose Endeavor Global…
To ring in its IPO, Sonos redesigned NASDAQ’s opening bell – Info Advertisement
Sonos rings in IPO by reconceiving NASDAQ bell Credit: Sonos/NASDAQSound technology firm Sonos rang in the news of going public today in a…
W+K Amsterdam’s AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp – Info…
One of the most fascinating tech demos I saw at this year’s Cannes Lions was unfortunately also one I wasn’t allowed to talk about—until today. Wieden…
CBS hires ex-prosecutor, SEC chair to probe CEO allegations – Info Advertisement
Credit: Patrick T. Fallon/BloombergCBS has hired two law firms to investigate sexual harassment allegations against CEO Leslie Moonves…