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Procter & Gamble Co. narrowly missed Wall Street forecasts for top-line growth, but it's stock was still up slightly in midday…

Yumi Clevenger-Lee Credit: Nestlé Waters North AmericaNestlé will have a new executive running its water marketing in North America as it…

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly…

Is our creative investment really paying off?That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most…

By Amanda Geisler / August 2, 2018 Some Google Tag Manager tags can be useful to any…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention…

The bridge between data and action? Data scientists. They help companies gain a deeper understanding of both themselves as an organization as…

Fox chiefs Dana Walden and Gary Newman still aren’t talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group…

When creating Facebook ads, most of the creative has to fit within certain limitations.For example, the image has to be a set ratio and size, and if…

Les Moonves, president and chief executive officer of CBS Corporation. Credit: Drew Angerer/Getty ImagesIf you took a drink every time CBS…