Advertising Video: What Is Ad Fraud and How Does It Happen? – Info Advertisement Jul 25, 2018 Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably,…
Advertising Tuesday Wake-Up Call: Google’s huge ad business just got huger. Plus, distress at the Daily… Jul 25, 2018 The Google Inc. logo at the company's exhibition stand at the Dmexco conference. Credit: Krisztian Bocsi/BloombergWelcome to Ad Age's…
Advertising Cord Cutting Is Outpacing Expectations, Despite OTT Partnerships With TV Providers – Info… Jul 25, 2018 Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers’ partnerships with OTT platforms, according to a…
Analytics Chris Lynch, former CEO of Vertica, is AtScale’s new CEO – Info Analytic Jul 25, 2018 Vertica is a fabled company in the analytics space. It was a pioneer in the column store…
Advertising The New York Daily News social media team appeared to go a little rogue after deep staff cuts… Jul 25, 2018 Earlier today when we reported that Tronc's New York Daily News is slashing its editorial staff by half, we noted that the newspaper's Twitter account…
Analytics GRC Tuesdays: Confidential Meeting Minutes—Alexa Meets with the Board Audit Committee – Info… Jul 25, 2018 It’s the stated goal of SAP to eliminate 50% of manual activities in the next three years and to provide users with a hands-free UX. As a GRC…
Analytics Supermetrics for Google Analytics Elevates Your Analysis – Info Analytic Jul 25, 2018 As a digital analyst I have worked with a lot of analytics tools. I would like to…
Advertising Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose – Info… Jul 25, 2018 Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big…
Advertising Q&AA: Angelica Ross has the mic – Info Advertisement Jul 25, 2018 Credit: Illustration by Natalia SanabriaThere is a difference between momentum and a moment. A moment is a flash, a stroke of lightning,…
Analytics MongoDB 4.0 aims for cloud-friendliness – Info Analytic Jul 25, 2018 The Cloud in 2018: what we have learned so farYou can't knock MongoDB for staying close to…