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How many posts did you boost today on Facebook? Your latest, epic, blog content,  that irresistible teaser for your upcoming webinar, a funny…

As teens gear up to return to school, Best Buy is taking a different approach with its summer marketing. This year, the retailer is promoting its…

The Evian babies may be gone forever (fingers crossed), but if you just can’t get enough of motion-capture infants doing grown-up stuff in…

Suits and other work attire are not known for being the most comfortable, freeing articles of clothing. You wouldn’t typically want to wear your best…

Generation Z has built a reputation as hard-to-reach consumers, and that’s problematic for marketers attempting to target the largest generation,…

Sing a song of sixpence Credit: Andrew Harrer/BloombergPandora said Tuesday that its audio ad inventory is now widely available for…

Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on…

A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York.Adweek…

Credit: Alex Flynn/BloombergTwitter is working with researchers on ways to measure the health of discourse on the social network, part of…

Twitter filled two key content partnership positions by promoting from within.The social network confirmed that T.J. Adeshola, who has been managing…