Advertising The Daily Show just put out an entire book about Trump’s tweets – Info Advertisement Aug 3, 2018 Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and…
Advertising ComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement – Info… Aug 3, 2018 In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content…
Advertising CBS ad vet Dean Kaplan retiring, succeeded by Russ Behrman – Info Advertisement Aug 3, 2018 Dean Kaplan of CBS is retiring.CBS advertising veteran Dean Kaplan is retiring, effective today, from his position as exec VP of sales…
Advertising Celeste Barber Tries—and Fails—to Recreate a Royal Caribbean Cruise at Home – Info… Aug 3, 2018 If you don’t already know of Celeste Barber, you might be surprised to learn one of the most popular Instagram accounts belongs to just a regular mom…
Advertising Wednesday Wake-Up Call: Chipotle has a guacamole snafu, and the NBA strikes a deal on gambling… Aug 3, 2018 Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Advertising Facebook finds ongoing evidence of election interference – Info Advertisement Aug 3, 2018 Facebook has identified an ongoing effort to influence the U.S. midterm elections, using inauthentic accounts and pages on the social…
Advertising P&G earnings takeaways: Price hikes coming, but so are agency cuts – Info Advertisement Aug 3, 2018 Procter & Gamble Co. narrowly missed Wall Street forecasts for top-line growth, but it's stock was still up slightly in midday…
Advertising Nestlé Waters taps new CMO amid sparkling water ad war – Info Advertisement Aug 3, 2018 Yumi Clevenger-Lee Credit: Nestlé Waters North AmericaNestlé will have a new executive running its water marketing in North America as it…
Advertising How Google Home Is Improving Its Marketing to Close the Gap on Amazon – Info Advertisement Aug 3, 2018 This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly…
Advertising How a Focus on Innovative Performance Can Sync Media and Creativity – Info Advertisement Aug 3, 2018 Is our creative investment really paying off?That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most…