Advertising MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call –… Aug 3, 2018 Ad agency network MDC Partners called its financial performance for the first half of 2018 “poor” in an earnings call today but sounded more…
Advertising CBS Board Hires Two Firms to Investigate Les Moonves Sexual Harassment Allegations – Info… Aug 3, 2018 The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in…
Advertising Apple expands app search ads in push to take on Google and Facebook – Info Advertisement Aug 3, 2018 Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and…
Advertising This Visual Search Tool Aims to Demystify the Value of Esports Sponsorships – Info… Aug 3, 2018 The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for…
Advertising Fewer catalogs means more kinds of marketing for Ikea – Info Advertisement Aug 3, 2018 Credit: IkeaIn an effort to be more sustainable, Ikea is mailing out fewer catalogs to consumers—and applying the financial resources to…
Advertising Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context – Info… Aug 3, 2018 Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific…
Advertising CBS advertisers stay quiet amid Les Moonves investigation – Info Advertisement Aug 3, 2018 Allegations against Les Moonves have not produced calls for an ad boycott against CBS, the network he runs. Credit: Taylor Hill/FilmMagic…
Advertising Facebook and the National Urban League Will Team Up to Offer Digital Training in 13 Cities –… Aug 3, 2018 The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by…
Advertising Papa John’s hires Endeavor Global Marketing – Info Advertisement Aug 3, 2018 Papa John's Credit: Luke Sharrett/BloombergPapa John's has hired Endeavor Global Marketing as its creative agency of record and strategic…
Advertising After Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its Titles – Info… Aug 3, 2018 Condé Nast looks to sell three of its titles—Bridges, Golf Digest and W—partly due to a recommendation from Boston Consulting Group, The New York…