branding

Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day. Developments in social…

For decades, consumers have been trying to control the way they get their entertainment. From cassette tapes, recorded at just the right time,…

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to…

And how an Entrepreneur Can Build Brand Equity To be a successful entrepreneur in today’s world holds many challenges, which is evident by…

6 August,2018 | Author: Richard Baird | Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of…

Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both…

For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion. If it…

In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your…

Traditional marketing communications erected a big wall between what anthropologists term Sacred vs. Profane. Sacred consumption occurs…

3 August,2018 | Author: Richard Baird | Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Bookmark Design, Designed by Paul Belford Ltd…