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Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in…

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Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola,…

When creating Facebook ads, most of the creative has to fit within certain limitations.For example, the image has to be a set ratio and size, and if…

Facebook has identified and removed more than two dozen accounts involved in “inauthentic behavior,” or what can be described as part of a coordinated…

“If you’re not the customer, you’re the product.” If you’re a Facebook user (or a user of any other free web service) you’ve probably heard this…

Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on…

The updated Facebook algorithm favors community and conversation-building over passive consumption. This forces many brands to make a…

If the idea of Facebook having high-powered, self-taught computers watching your every move on the site freaks you out a little bit, you may not want…

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to…