Influencer

A variety of mistakes can cause a social media crisis. You like or respond to a post you shouldn’t have. You tweet a personal message from your…

When you first created your Facebook profile, assigned your Myspace top 8, sent your first tweet, or uploaded your Instagram square, you probably had…

We’ve been experimenting heavily with B2B influencer marketing for over 6 years, partnering with hundreds of B2B influencers and B2B brands.

This husband-and-wife staff breaks down how they’ve discovered success working as companions and content material creators. Opinions expressed by…

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion…

  Americans who have heard of influencer marketing usually associate the term with Kim Kardashian West. For better or worse, her name is synonymous…

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right…

  Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit…

  Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015,…

Influcencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2…