Influencers

Today, over one billion people access the app every month for networking, entertainment, business promotion, and media sharing. In the past few years, Instagram has emerged as one of the leading platforms to promote businesses, owing to…

Being an influencer is much more than simply posting photos or making videos. It is a full-time job that involves creativity, editing skills, marketing, and outreach. There is a lot of excitement in the influencer industry and rightly so.…

It’s plain that an entrepreneurial spirit will make you extraordinarily profitable at enterprise, however, plainly they’re exceedingly extra in demand in different sectors of our financial system. Being an influencer is difficult work and…

A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform. According to data shared with Mobile Marketer, from analytics firm InfluencerDB, engagement rates for sponsored…

When used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and…

Amtrak has a new twist on the classic social media influencer strategy. As part of its new  Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can…

Animated characters are as old as human storytelling itself, dating back thousands of years to cave drawings that depict animals in motion. It was really in the last century, however—a period bookended by the first animated short film in…

In some circles, the mere mention of the word “influencer” is enough to elicit groans of protest. True, folks like Kylie Jenner, Kim Kardashian, Felix Kjellberg (i.e., YouTube’s PewDiePie), and others with outsized social media presences…

How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador…

Opinions expressed by Entrepreneur contributors are their own. Given recent headlines such as “Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots” and “Influencer Marketing Fraud: The Shady Side of Social Media,” you…