Marketers

In this article we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers. After all, 80% of B2B marketing leads from social media come…

California Consumer Privacy Act (CCPA) has put restrictions and conditions on how organizations can store, process, and share consumer data in California. The privacy act has given broad rights to the consumers over their data that…

As U.S. marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is…

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.…

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data…

At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the…

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics…

Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B…

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of…

Cash Flow – This is a summary of cash entering and leaving your company. Making a point to handle your bookkeeping is another accounting basic digital marketers should know. This can be difficult to do for many busy business owners but it…