Why developers should play a big role in your next marketing campaign
Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who…
Browsing Tag
Marketing
Taking Advantage Of AI In Social Media Marketing
Taking Advantage Of AI In Social Media MarketingThe really exciting part about artificial intelligence (AI) is that it is finally moving from…
How to Use Last Year’s Data to Win This Year’s Email Marketing
No matter how successful your email marketing campaigns may be, there’s always room for improvement. There’s always something you can tweak to garner…
How to Extend Global Marketing Efforts Through Social Media
In 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not…
How Instagram offers unique marketing opportunities
Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
Social media strategies are…
Digital Marketing Trends to Drop and Trends to Follow
Trends are more or less dictated by the shifts in consumer behavior — as well as deeper elements such as changes in SEO, CTRs, and reach/impressions.…
How Effective Is Influencer Marketing?
When you first created your Facebook profile, assigned your Myspace top 8, sent your first tweet, or uploaded your Instagram square, you probably had…
Marketing Should Be Signal Not Noise
In 2002 a Korean doctor named Paek-Jae-Cho identified a problem we are all familiar with: information pollution. We are faced with a constant…
5 Examples of B2B Influencer Marketing to Inspire You in 2019
We’ve been experimenting heavily with B2B influencer marketing for over 6 years, partnering with hundreds of B2B influencers and B2B brands.
Crucial 2019 email marketing trends
Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns.
There are bigger fish to fry, such as the societal trends…