Marketing

So you’ve set up the website for your online store, invested in strategic marketing materials, and ensured the items you’re selling are top quality.…

Let’s be honest. People lose touch. In fact, if you have an email newsletter, you’ve probably also got a list of subscribers who have gone dormant.…

It’s easy to dismiss the importance of marketing research. After all, when you first think of a business idea, spending hours on market research is…

Video is king of today’s social media landscape. With the recent launch of IGTV, Instagram clearly has its eyes set on seizing the throne. IGTV? Can…

As you’ll no doubt be aware, the testing phase of a project is crucial. While a bug or two can be excusable, the same can’t be said if you make a…

In 2016, Facebook launched Marketplace — the social media giant’s version of a virtual classifieds feature. Facebook is known for its innovation and…

Email is one of the best channels for marketers. After all, it’s been shown to bring in an ROI of $44 for every $1 spent. According to Salesforce, it…

Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and…

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a…

You’ve discovered or created a great product. You know there’s market interest. You’re stocked up and ready to sell. There’s only one problem — you…