Podcast: Connie Birdsall on Branding for The Customer of the Future

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Episode #84: Connie Birdsall on Branding for The Customer of the Future

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Global Creative Director of Lippincott, Connie Birdsall, about women in design leadership and branding for the customer of the future. Subscribe on iTunes here.

About Connie Birdsall:


Connie Birdsall leads the design practice at Lippincott and is a member of the Lippincott Management Team. Her experience encompasses over 20 years of directing and designing global corporate and brand identity, marketing communications, information design, and implementation programs, and developing the tools and processes for successful brand management.

She has directed programs for Ameriprise, AT&T, The Bank of New York, Citi, Coca-Cola, Comcast, DaimlerChrysler, Delta Airlines, Earth Pledge, eBay, FedEx Services, Goldman Sachs, The Hershey Company, IBM, Lighthouse International, Loeb, MasterCard, Samsung Group, Signature Flight Support, SK Group, Sprint, Starbucks, Time Warner, UPS, USG and Zoetis.

Connie has held positions on the national board of the American Institute of Graphic Arts (AIGA) and served on the New York Chapter board as secretary/treasurer. She is also a member of the Design Management Institute. The magazines AIGA, Communication Arts, and Graphis have all cited her work for excellence. The Cooper-Hewitt National Design Museum featured the Continental Airlines program in their exhibition Mixing Messages: Graphic Design in Contemporary Culture. She has won international design awards for her work with IBM. Connie also speaks frequently on the power of design success and lectures on identity and design management, best practices for identity development, and brand management.

Connie holds a B.F.A. from Kansas City Art Institute and an M.F.A. from Cranbrook Academy of Art.


  • Lippincott.com
  • Double Or Nothing Campaign
  • Podcast episode with Andy Molinsky about getting outside your comfort zone
  • Customer of the Future: Creating Community and Connection with Dawn
  • Forbes: It’s A New Dawn As The Customer Of The Future Vibes With Technology
  • The Drum: Why design is becoming more important to business than ever before
  • How Design: 2018 Design Trends: Predictions from Top Creatives
  • Forbes: Voice Interface Is The Essential New Design Skill

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