Available Today: Accurate Attribution with Advertising Analytics – Info UI
Organizations can now get insight into impressions, clicks, cost as well as average position and quality score directly within Adobe Analytics. From there, this data can be leveraged within Adobe’s Analysis Workspace, the flexible canvas that merges creativity and data. Brands can get as high-level, or granular as needed with drag-and-drop analysis, leveraging new reports and workspaces for advertising dimensions such as accounts, campaigns, groups, ads, keywords and match types which can all be combined with post-click activity. Transparency, combined with time saved, will breathe new life into paid search strategy and ROI improvements.
Article Prepared by Ollala Corp