Available Today: Accurate Attribution with Advertising Analytics – Info UI

Organizations can now get insight into impressions, clicks, cost as well as average position and quality score directly within Adobe . From there, this data can be leveraged within Adobe’s Analysis Workspace, the flexible canvas that merges creativity and data. Brands can get as high-level, or granular as needed with drag-and-drop analysis, leveraging new reports and workspaces for advertising dimensions such as accounts, campaigns, groups, ads, keywords and match types which can all be combined with post-click activity. Transparency, combined with time saved, will breathe new life into paid search strategy and ROI improvements.

Article Prepared by Ollala Corp

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