firefox logo ideas – Info Graphic Design

I oversee all marketing/branding for my company, with several uniquely branded products – and while I’m not a designer by trade, I can give you some advice that’ll help you if you ever want to do this sort of thing professionally.

When you work on a logo for an established company, you get the benefit (and the responsibility) of having a well-expressed brand history to lean on. That matters to you as a designer – it can provide direction/inspiration/and logic to how you could add your own touch to a company’s story. A simple search of the logo history will get you a full overview (usually by the company itself) of what changes were made in each iteration and why. If you’re going to alter it, you should aim to improve upon the design trend, or posit your own design thesis that expresses key ideas of the brand.

Look at the current Firefox logo – it’s been refined in a roughly linear way since the brand was established. It always features a fox body, head, tail and paw; the fox is always 3D; and the sphere it’s gazing into is always clearly an artistic rendition of the globe. The logo is more than just a visual reflection of the name; it visually implies a context, a speed, a depth, and an interaction that is core to the Firefox brand. The colors red-orange and blue aren’t accidental, they provide contrast and form a (close-enough) split-complementary color scheme when you include the yellow highlights. You lose this entirely when you drop out blue for gray – and although someone else said there’s something interesting you might do with the negative space, I’d encourage you to consider color theory in your work.

This isn’t to say that there aren’t radical departures from this particular logo formula that couldn’t also express a brand thesis – but you’ve really got to have a clear idea of what that thesis is. If you go this route, you really have to ask yourself, “what did this logo thesis miss (visually, or thematically) that was important?” And then, “How do you as an artist say it better?”

Hope this helps. Keep creating!