Podcast: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer | 3D Designing
Listen and learn from lively conversations
about the business of creativity and creativity in business.
In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with marketing and branding consultant, Jeffrey Shaw, also author of Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, about how to attract your ideal customers. Subscribe on iTunes here.
Background Music by Kevin D. Hartnell
About Jeffrey Shaw:
Jeffrey Shaw is host of the popular business podcast Creative Warriors, a TEDx speaker, a featured storyteller on The Moth, and a keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, Jim Nnatz, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.
Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw uses this honed intuition developed as a photographer to teach creatives, entrepreneurs, and service-based businesses how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
Jeffrey is the father of three adult children and resides with his two dogs in Miami.
- Main web site: http://jeffreyshaw.com
- Info about Jeffrey’s book, LINGO: http://lingomediakit.com
- Jeffrey’s TEDx, The Validation Paradox: Finding Your Best Through Others
- More podcast interviews with Jeffrey: http://jeffreyshaw.com/interviews
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Episode 82: Allen Gannett on the Secret Behind Creative Success
Episode 81: Hamish Campbell on the Future of Packaging
Episode 80: Adam J. Kurtz on Monetizing His Personal Work
Episode 79: Dorothéa Bozicolona-Volpe on Strategic Social Media
Episode 78: Jackie De Jesu on How She Used Design to Shake Up the Shower Cap Market
Episode 77: Giorgia Lupi on How She Uses Data to Tell Human Stories
Episode 76: Stephen Gates: How In House Creatives Can Gain More Influence
Episode 75: Ben Callahan on The Gap’s Design System
Episode 74: Dorie Clark on Your Inner Entrepreneur
Episode 73: Katie Lane on Negotiating with Confidence
Episode 72: Val Head on Designing for AR, AI & Chatbots
Episode 71: Michael Solomon on Designing for the Attention Economy
Episode 69: Jamie Myrold on Design Leadership
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