Why Mobile Is Now the Undisputed Traffic Champion – Here’s Why #175 | SEO

0
Want create site? Find Free WordPress Themes and plugins.

There can be only one world chess player, and there can be only one source for web .

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals findings from the latest edition of his annual examination of desktop vs traffic.



Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why


Resources

  • Mobile vs Desktop Usage in 2018
  • SimilarWeb

  • See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Mark: Eric, earlier this year you released your second study of web traffic originating from both mobile and desktop. Now, before we get to some of the results of that study, tell us what you studied.
 
Eric: Well, sure Mark. I used U.S. traffic stats from SimilarWeb to dig deep to find out how much traffic was coming from mobile versus desktop. But I also looked to see if there are any differences in how that traffic behaved and performed.
 
Mark: And what was your overall conclusion for this year?
 
Eric: Well, we see a continuing shift towards mobile, which is not surprising, but what was surprising is how swiftly mobile is actually accelerating.
 
Mark: Interesting. So where does it stand as of your study published in May of 2018?
 
Eric: Mobile share of U.S. Web traffic rose from 57% to 63% over the prior year. I expect based on that trend that it’s likely to reach two thirds of all traffic by the end of this year.

Total visits from mobile increased from 57% to 63% of all web traffic.

Mobile’s share of web traffic continues to rise year over year. Click To Tweet 

Mark: Whoa, but what I think sets your study apart from other examinations of the growth of mobile are the insights you share based on how the traffic from the two different sources compares in terms of behavior on site. So share what you learned about time on site, for example.
 
Eric: Sure. Mobile has finally pulled up almost even with desktop in terms of total time people spend on a desktop versus a mobile site. But when it comes to average time per each visit over the past year, mobile went up while desktop remained virtually static, but the average mobile time on site actually grew pretty noticeably.

However, as you can see, desktop still has the advantage in terms of total time per visit, and that means desktop traffic is still providing a lot of value that mobile can’t do quite as well. But the gap between the two will continue to go down over time, albeit slowly. 

While desktop time on site remains constant, mobile sees a 21% increase in time on site.

Mark: Okay, but what about bounce rate?
 
Eric: Well, mobile still has a higher bounce rate than desktop, but mobile improved in this category year over year by a significant amount as well.
 

While bounce rate on desktop remains constant at just under 40%, mobile bounce rate has gone down.
Mark: What do you think that means?
 
Eric: I’d guess that either the mobile experience is improving overall, which may be the case since many more sites are investing in improving their mobile friendliness, or users are just getting more comfortable with browsing sites on mobile. Or it could be a combination of both of those factors.
 
Mark: Thanks Eric. And there are a lot more insights from Eric about how mobile performs versus desktop and you’ll find them in his complete study write-up on our site.

Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Did you find apk for android? You can find new Free Android Games and apps.

You might also like More from author

Leave A Reply

Your email address will not be published.