The smart storytelling techniques you should try this year | Public Relation

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For communicators, it can be demoralizing to see nonexistent traffic on
your websites, low open rates on emails and poor engagement on social media
campaigns.

You’re putting in the hours and creating plenty of content, and yet you
can’t seem to grab the attention of your audience.

The solution? Refresh your content with these tips from the experts at the

Brand Storytelling and Content Marketing Conference at Intel
:

  1. Tap into behavioral science research to understand what makes readers
    remember your content
  2. Use video and images to improve your press releases and pitches
  3. Create buyer personas that effectively guide the direction of your
    content
  4. Make search engine optimization a priority in your content strategy, not
    an afterthought

Join communicators from Intel, ESPN, Aflac, Wired and more on Sept. 26–28
in sunny San Jose, California. You’ll discover how to use the above tactics
and more to send audience engagement skyrocketing.

Register here to save $100.

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