Get ready for our new Keyword research training! • Yoast | SEO

Academy proudly announces the newest addition to its training catalog: the research training, coming August 23rd! In this training, you will learn about the first and most important step in : keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll learn in this training. So, mark your calendar: in exactly one week, you’ll be able to get access to the Keyword research training!

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. You could be optimizing your website content for one set of words, while your target audience uses a completely different set of words. This means your site won’t be found by your potential customers. Or you could be optimizing for keywords that have competition from sites you can’t beat in the search results at this stage. Keyword research will help you find out what keywords work best for your site, so you can start ranking for the terms that help grow your site!

What will I learn?

In this course, you’ll learn exactly how to execute your own in-depth keyword research. It tackles the process of keyword research from start to finish. You’ll learn how to stand out from your competition with a clear mission and unique selling points (USPs). Additionally, you’ll learn how to take the perspective of your audience and use tools to find out what terms your audience uses. Once you’ve come up with keywords, you’ll learn how to discover which of your keywords have the most potential traffic, are most likely to lead to sales, and have the best chance of ranking high in the search results. We’ll even teach you how to create awesome landing pages, and how to analyze your website’s data to make sure your SEO strategy is paying off.

So, this course really covers it all. It not only teaches you the basics of SEO, but also the basics of marketing in general! We believe this is really important to help you get the most out of your blog or e-commerce site.Screenshot Keyword Research Jono

We’ll teach you the theory…

The course consists of six modules, which are divided into lessons. Each lesson contains interesting videos, in which SEO experts – like Joost de Valk and Jono Alderson – explain everything you should know about keyword research. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test if you understand the theory and if you’re able to apply this new knowledge to realistic example cases.

And help you put it to practice!

We’ve also created four extra assignments, which really focus on putting your knowledge into practice. These assignments help you execute your own keyword research, step by step. They focus on formulating your mission and USPs, drafting your keyword list, researching the potential of your keywords, and gauging your competition. You’ll end up with a full-fledged keyword research list!

Every assignment is introduced by a Q&A video. In these videos, Joost de Valk himself will answer some practical questions that many people have when getting started with keyword research.

Get feedback from a Yoast SEO expert

If you want to make sure your keyword list is fully optimized, we even offer to have a Yoast expert provide feedback on your keyword research list. In this add-on, you’ll be able to hand in your assignment for feedback. Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get ready for the launch!

If you want to stop wasting time and start optimizing for the right keywords, the new Keyword research training is for you. This online course allows you to learn about keyword research anytime and anywhere you like. So, get ready for the launch next week. We hope you’ll join us!

Read more: Keyword research for SEO: The ultimate guide »

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