Havas New York ditches straws as a first step toward a greener agency | Advertising

Havas New York ditches straws as a first step toward a greener agency | Advertising, ONLY infoTech

In June, Havas New Chief Creative Officer Harry Bernstein fielded more than 2,000 text messages from potential interns. The hopeful pitches were sent directly to his personal phone as part of the agency’s “Text Me Harry Bee” campaign, a ploy to cut down on bureaucratic gatekeepers and cast a wider recruitment net focused on ideas rather than portfolio. He hired 50 as interns in the hopes that they would bring fresh ideas and leave a lasting impact on the agency itself.

They have. Last week, Havas New took the first step in a lengthy and ambitious greening initiative, led by a group of interns. As part of its “Make Ideas, Not Trash” platform, the office no longer supplies single-use plastic straws to employees. But unlike Starbucks, which began phasing out straws last month, Havas also gave all 1,200+ employees in the building a stainless steel straw to wash and reuse.

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