Beyond empowerment: The case for teaching business fundamentals to women | Advertising
There’s no shortage of women’s events these days. I’ve attended them all — 3% Conference, Makers, Girlboss Rally, Fortune’s Most Powerful Women Next Gen, She Runs It. These platforms have had a meaningful impact on the ascension of the next generation of women leaders. They inspire creativity, confidence, community, and also encourage mentoring. More women (and men) are stepping up to mentor the next generation of women.
But in addition to mentoring, I’m seeing an even more pressing need for teaching. Specifically, teaching business fundamentals. Much of the discussion at women’s conferences focuses on personal actions, emotional intelligence, building self-confidence and creating a personal brand. This is all valid, but gender equity platforms need more rigor around the mechanics of business. Fundamental business smarts are what will truly move women forward, and women are recognizing this.
Frustrated with the slow progress in corporate environments, more women are going into business for themselves, founding companies at a historic rate. According to a recent study, women-owned businesses account for 30 percent of all businesses worldwide.
Continue reading at AdAge.com