LVMH chooses Dentsu Aegis Network for its North American media business | Advertising

Fresh off its well-heeled second-quarter sales results, LVMH Mot Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying and planning in North America following a review.

The review kicked off in April and was handled by ID Comms, a U.K.-based media consulting company. ID Comms deferred comment to the client. The incumbent on the account, Havas Media, participated in the review. Its media relationship with LVMH dates back nearly a decade.

“Our 9-plus years working with the LVMH brands in North America has been an honor and a huge point of pride for our organization, with their brands delivering significant business growth during our partnership,” a Havas spokeswoman said in a statement. “We’re grateful and wish LVMH all the very best in the future. We’re focused now on our recent growth in the US and Canada and LVMH remains an important Havas Group client around the world.”

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