Following acquisition, Indonesian property portal UrbanIndo rebrands to | Digital Asia


Indonesia-based property portal UrbanIndo will be rebranded into, following acquisition by the Singapore-based proptech company in February 2018.

The rebranding process will be implemented in stages and will take effect on August 1. The UrbanIndo website will be the first to experience the changes; in addition to be housed under the domain, the site will also incorporate’s brand identities such as its blue colour scheme and map-based search function.

In a press statement, explained that the consolidation and rebranding process took “around” six months for the groundwork to be completed, and that it involved the company’s product teams, UI/UX designers, and marketers.

It also named plans to diversify its services in both Indonesia and Singapore.

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“Indonesia is one of the world’s fastest growing economy – the need for a digital platform for property is tremendous and we are just at the beginning stages. In Indonesia, most of the players still rely on traditional ways to market and transact properties. As a young brand, we have the agility to move more quickly,” said CEO Darius Cheung.

“We want to help people find homes faster and more efficiently than ever before. This rebranding exercise is a part of legitimising and speeding up digital adoption in Indonesia’s market, and to cement as the go-to property platform,” he added.

Prior to the acquisition, UrbanIndo already has over 1.2 million listings on its platform while has over 150,000 residnetial listings in Singapore.

Founded by Cheung, Yan Phun, and Conor McLaughlin, listed 500 Startups, Golden Gate Ventures, East Ventures, Sequoia India, and Eduardo Saverin as investors.

Image Credit: John T on Unsplash

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