Facebook can’t settle an ad bias claim, draws new complaint | Advertising

Facebook hasn’t been able to resolve a two-year-old lawsuit alleging that its platform enables race-based ad targeting and now faces new claims that it allows employers to tailor ads to illegally discriminate against women.

Lawyers with Outten & Golden who worked on a gender-bias complaint filed with the U.S. Equal Employment Opportunity Commission Tuesday are still in talks with the social networking giant to try to settle a 2016 lawsuit filed by the firm. It alleges that Facebook’s technology let advertisers target groups by race in violation of California civil rights laws.

A federal judge said in August that he would allow no more postponements beyond Tuesday after the 2016 case was put on hold months ago for mediation before he orders the litigation to proceed. Peter Romer-Friedman, an Outten & Golden attorney, said there’s no settlement and that mediation will continue in October.

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