TripAdvisor plans a social network via new feed, site and partners | Advertising
TripAdvisor wants to be a one-stop-shop for consumers to share, plan and learn about trips. To reach that goal, the Needham, Massachusetts-based travel site is unveiling a new website and mobile offering later this year that gives consumers the option to connect with friends, influencers, brands and publishers to build social feeds and plan trips.
“One size fits all becomes a personalized trip for you,” said Stephen Kaufer, chief executive and co-founder of TripAdvisor at an unveiling event in New York on Monday morning. “I’m an individual, I’m unique,” he added, noting that consumers want to hear what other voices are saying, and then pick and choose accordingly. According to TripAdvisor data, 66 percent of trip planning incorporates reviews from other travelers, and 62 percent comes from friends and families sharing tips.
TripAdvisor users will have profile pages and the ability to gain followers and follow others.
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