SAG-AFTRA calls for strike against BBH, alleging ‘exploitative practices’ | Advertising

The national board of actors union SAG-AFTRA voted unanimously today to authorize a strike against BBH. The union is instructing its members not to work for the agency, which employs on-air talent in its work for clients like Sony, Amazon, Google and Netflix. Among other complaints, SAG-AFTRA has accused BBH of paying as little as $150 to union members who auditioned with a live bear, according to Variety.

The move comes two weeks after BBH itself ended its nearly 20-year relationship with the union. “BBH’s decision to abandon their commitment and responsibilities to our collective bargaining agreement by shooting non-union is not only unethical, it undermines a working actor’s right to fair wages, health care and on-set safety,” said SAG-AFTRA President Gabrielle Carteris in a statement Thursday.

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