What’s next for MDC? The industry weighs in | Advertising
Now that MDC Partners has said it’s exploring options, including a potential sale, the industry is speculating about what happens next.
The possibilities are many: MDC agencies might buy themselves back from the holding company. Consultancies like Accenture Interactive or Deloitte Digital could swoop in and purchase the whole thing or cherrypick shops. Private equity could come in and restructure MDC’s operations. Or other holding companies might consider snatching up some MDC agencies, which include 72andSunny, Anomaly, Crispin Porter & Bogusky and Forsman & Bodenfors.
Major agency holding companies have gone on the block only a handful of times in recent years. Last year, Vivendi bought Havas, formally bringing together two firms that already were connected through the Bollore family’s share holdings. U.K.-based Aegis Group, parent of Carat, was acquired for $4.9 billion in 2013 by Dentsu Inc., forming what is now the Dentsu Aegis Network. Back in 2001, IPG acquired True North Communications, parent of FCB.
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