Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Tensions at Facebook are spilling out into the open this week. Facebook exec David Marcus just slammed WhatsApp co-founder Brian Acton as “low-class.” What prompted the name-calling? Acton gave a surprisingly candid interview to Forbes expressing remorse about having sold his messaging app to Facebook (even though it made him ridiculously rich.) “I sold my users’ privacy to a larger benefit,” Acton, who left Facebook a year ago, told Forbes. “I made a choice and a compromise. And I live with that every day.” Acton said he hates targeted ads, a vision that clashed with Facebook’s plans for the app’s future. The interview came days after the co-founders of another Facebook-owned app, Instagram, said they were stepping down, amid reports of tensions.
Acton’s interview apparently irritated top Facebook exec David Marcus, the former head of Messenger, who wrote a personal post about it:
“Call me old-fashioned. But I find attacking the people and company that made you a billionaire, and went to an unprecedented extent to shield and accommodate you for years, low-class. It’s actually a whole new standard of low-class.”
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