When it comes to e-commerce details, one of the most challenging tasks can be setting up your online store. The principles of website design are straightforward, but adhering to them while creating a professional storefront aesthetic is another story.
Thankfully, you don’t have to pay a designer a bunch of money and go through several iterations to get the look you want. If you launch on a hosted e-commerce platform, you can choose from several paid and free website templates.
Showcase – Paid ($180)
Do you make your products or take particular pride in the products you sell? If so, the Showcase theme offers a minimal canvas to position your goods in the best light. Enjoy a simple navigation menu and the ability to display high-resolution images throughout your store. In fact, this theme’s homepage is an ideal spot to embed a video that tells the story of your brand. Showcase does come with a $180 price tag, but with free updates, mobile-friendly design and overwhelmingly positive customer reviews, you can’t go wrong with this theme.
View Showcase here
Brooklyn – Free
One of the longest-running and most popular Shopify themes, Brooklyn comes in two styles: classic or playful. In either, the template helps communicate your brand’s vision by presenting screen-to-screen imagery or video in a tasteful layout. You’ll want to sell a lot of products if you use Brooklyn, as dynamic product grids and header slideshows facilitate a palatable overview of what your brand offers. Perhaps best of all, a slide-out shopping cart feature allows customers to add products to their cart while staying on the same page.
View Brooklyn here
Alchemy – Paid ($150)
Looking to push more than a product in your e-commerce store? Alchemy offers four styles suited for online stores looking to build a 360-degree presence. Reorderable homepage rows allow you to illustrate your brand how you see fit, with products, blog posts promotional content or other assets displaying alongside each other. Bonus if your store has or is looking to build an Instagram presence, as Alchemy integrates your Instagram feed to the homepage.
View Alchemy here
Jumpstart – Free
Ideal for the one-product-line startup or company that’s crowdfunding, Jumpstart offers a minimal top header navigation, allowing stores to prioritize visibility for a handful of important pages. Seamlessly integrate a brand video or demo that demonstrates your product in action. An “As-Seen-On” feature puts pivotal media coverage to the forefront while a goal-tracking feature provides performance insights on the state of your crowdfunding campaign.
View Jumpstart here
Atlantic – Paid ($180)
Coming in four tasteful styles, Atlantic caters to e-commerce stores with larger inventories that still want the appearance of an elegant trunk with minimal contents. Fantastic use of white space blends with the modular-style homepage to fuse brands and the products they sell into one experience. Atlantic’s tagline claims it was built to boost conversions, and with over 150 positive reviews in the Shopify store, we’ll have to take the developers’ word.
View Alchemy here
Depending on your brand, what you’re selling and the type of business you want to be, some of these options will make more sense than others. However, you can’t go wrong with bypassing the longhand design process in exchange for one of these beautiful storefronts ready to wow upon installation. This is especially true when you consider that these Shopify themes come with access to SEO support, a mobile-friendly design, free theme updates, and free, high-quality photos via Shopify’s stock image tool, Burst.
Now that you know the five best e-commerce website themes offered on Shopify, choose the one that suits your brand and start building your store!
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