How SMEs can leverage on digital marketing to boost sales | Tech Top

That being said, you certainly don’t want to be left behind and to help you start on the right path, we have listed ways that you can utilize digital marketing to grow your business and get the results you have been aiming for.

Stay Abreast of Latest News

It is important that you not only keep up with everything happening in the technology field, but you should also keep an eye on what’s popular in mainstream media and using it to your advantage with brand awareness, on social media as well as when creating long-term content. Ideally, explore your personal voice on social media especially if you run a small business. SMEs are known to have authentic and stronger personalities and customers don’t really engage with large corporations which are deemed boring and all about business.

You might be used to answering telephones, but in this day and age, people are turning to social media when it comes to asking for help, and giving feedback, be it positive or negative. Keeping abreast of the latest stuff is important – for example do you know what the Facebook watch service is – it could be the perfect service for your business.

So, having a robust social media strategy needs to be the first step. Also, ensure you use Geofilters so that you can target the local market better.

Go Mobile

As a small or average sized business, you have the opportunity to directly know who you sell to. Experts argue that the large players have lost touch with direct connection that allows for more personalized client experience. Even so, it has a challenge that these large companies do not have to deal with like higher product cost and less ROI. Sticking to a brick and mortar location model only limits your business opportunities.

Since the new generation started getting more options, most of which are cheaper, brand loyalty is slowly dying. As such, expanding your reach online is the only solution as it makes your business available to people who would have otherwise never heard about it.

Restaurants should take advantage of app delivery services, Just Eat, Deliveroo and others that provide customers with a new way of discovering brands.

Retail locations, on the other hand, should consider quick shopping applications and marketplaces like Etsy to display their products.

In-store Innovation

Today, it is all about the Wow factor! You might not have a budget comparable to those of Apple, Google and the rest, but it is possible to create a remarkable display that gives visitors the experience that they crave. However, do keep in mind that interaction is key and getting the clients involved is usually the best way to push several more sales or transactions.

Today, customers have more options than ever and so, showing off what you have to offer in a manner that sticks it in their minds can really make you stand out.


Chances are right now, especially if you are just starting out, are invisible to the majority of your target audience. In the old days, depending on local marketing only was alright, but in this day and age, ignoring your visibility online is just suicide. The first step to growing your visibility through online or digital marketing is by putting yourself in the shoes of your target market suggest My Online Marketer, who provide SEO in North London. Thinking about the platforms they would regularly use and creating various strategies in accordance with that is key. For instance, if you run a bakery that specializes in wedding cakes, you should consider marketing in platforms that tilt towards visual aspects such as Pinterest, Facebook and Instagram.


When it comes to running a small or medium-sized enterprise, cost and profit are the two major things as the ability to sustain your business is can be a huge challenge. Cost and profit are the difference between failure and success, but what if we could tell you that there are other more important numbers that you should focus on?

That’s right analytics are the holy grail of ideal marketing as they tell you a lot in regards to how your customers interact with your business. The digital footprint that people leave can tell you a lot about who is involved with your company not just online but offline as well. Data on clients can be analyzed and leveraged in order to provide valuable insights on how offline and online sales should work. This information helps you know what works, what doesn’t and what needs improvement.

Content Creation

I bet you don’t even know how many times you have tagged a friend on a post on social media just because it was funny or you thought it would interest them because they are many! Well, this might be the ideal time to flex your literacy muscles because content creation is one of the best ways to attract visitors not just to your social media profile but the website as well. It’s also an excellent way to your overall marketing strategy. Chances are you are an expert in your niche and one of the best things you can do for your audience is passing on your wisdom and knowledge to them. However, keep in mind that this isn’t the place to brag, but a place potential clients information regarding the product or service that they are looking for. Also, content creation is not just limited to writing. It can also be in the form of infographics and videos.

With this tips in digital marketing, you should start on the right path to launching your business and gaining more clients as your business grows.


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