There have been quite a few reports recently of Apple’s new iPhones not selling as well as the company might have hoped. A new report claims that Apple has resumed production of the iPhone X due to low sales of the iPhone XS and XS Max.
The Wall Street Journal hears that sales of the iPhone XS and XS Max models, launched a couple of months ago, have been below Apple’s expectations so the company has restarted production of the original iPhone X. The company has apparently done this due to an agreement with Samsung for purchasing a certain quantity of OLED display panels.
Since the new iPhone models have not sold in the quantities that are required to meet that threshold set in the agreement with Samsung, Apple has reportedly resumed the iPhone X’s production to solve this problem. It merits mentioning here that Apple stopped selling the iPhone X when the iPhone XS was released earlier this year.
The decision to restart iPhone X production is reportedly based on the overall cheaper manufacturing process for last year’s flagship. Apple has produced legacy models in the past as well even when the latest models were selling well so this is not out of the ordinary for the company.
Apple has now confirmed or denied the report about restarting iPhone X production.