Japan’s Aeon enlists Go-Jek’s help to acquire more online customers

Aeon, a Japanese homegrown retail group announced that it will partner with Indonesia’s ride-hailing unicorn Go-Jek to go all-in on digital payments and home delivery. The service as part of its overseas expansion, as reported by Nikkei Asia Review.

The two companies will begin the collaboration sometime in the middle of this month.

Aeon will accept payments using Go-Pay by Go-Jek, starting in its two malls in Jakarta, Indonesia. That will be  followed by a home deliveries option using Go-Jek drivers.

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The plan is to have Go-Jek drivers on standby at the malls for online orders, delivery and pick up. By combining physical stores and online delivery service, the retailer hopes to attract more customers and cement its position in the online shopping sector.

With plans to open three new outlets after 2019, Aeon and Go-Jek’s collaboration is giving Go-Jek an upper hand in its home country, as Go-Jek is in a strict competition with Grab in dominating Indonesia.

Go-Jek has been attracting big names left and right, like Google and Microsoft, especially after expanding to Vietnam, and soon, to Thailand and the Philippines.

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Aeon operates about 1,300 shopping centers, general merchandise stores, and convenience stores in Southeast Asia. Starting its Southeast Asia presence back in 1984 with a Malaysia-based store, the company has been in numerous ASEAN country and still has plans to enter other regional markets besides Indonesia through Go-Jek’s online-based collaboration.

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