Google Really Wants You To Use Remote Job Markup For Job Schema
In February, Google sent out Search Console notifications that you can and should add job opportunities that are available to remote workers after launching markup around that a year prior. Okay, so Google is reminding people to use the markup – okay. But yesterday, Google posts on the search blog there is a new way to find jobs for work-from-home job seekers. Job schema markup has been around for over two years now as well.
It is not new – the markup really doesn’t seem new. So I am confused to be honest. Google had this markup for months and months, maybe even longer.
Here is the three specific categories of markup, again, these have been around for months and months now:
- jobLocation: Use this property to specify where the job can be physically performed. You don’t need to use this property if there isn’t a physical location where a job can be performed (for example, an office or construction site).
- jobLocationType: Use this property to specify that the job is remote.
- applicantLocationRequirements: Use this property to specify geographic location(s) in which employees may be located for remote jobs. At least one country is required.
Here is the Search Console push from February:
Looks like you’ll be able to add remote job markup to postings in Google Search. pic.twitter.com/rjOr5IVB5l
— Dan Shure (@dan_shure) February 8, 2019
…Jobs that allow partial work-from-home or have other negotiable arrangements are not considered fully remote.
– We recommend that you specify a minimum of one country from which applicants are eligible to work with applicantLocationRequirements. Additional applicant location..
— Scott Mathson (@scottmathson) February 15, 2019
In any event – Google really wants those who have job listings that are open to work from home types of applicants to use the markup so Google can surface these jobs to job seekers.
Forum discussion at Twitter.