What is the difference Between Branding vs marketing

Marketing is the act of promoting and selling products and services.

Branding creates a perception of your goods and services in the marketplace.

Marketing therefore is an extension of your brand. It is one of many brand touch points.

Think of it like this, marketing is like sending out an invitation to a party you are hosting. The invitation is important. It’s got to look good and it has to entice the reader to come. If people show up to your party your invitation is considered a success.

Branding on the other hand is the experience people have when they arrive. If your company is a party, (just play along for a second) is it a wild, crazy party with beer pong? Or a more distinguished wine and cheese event?

The invitation must match the experience.

But the experience of attending your party goes beyond an invitation. The experience starts with the invitation, which makes it a very important touch-point, but the experience also includes the music, the conversation, the drinks, the people and the fashion.

Attendees come to the party because you have a reputation for hosting the type of party they like attending.
People do business with you because you have a reputation for providing goods and services that they like, or find valuable.

Too many people focus all their efforts on the invitation and not the party itself.
Just as many people focus on marketing without developing their brand.

This brings us to our original questions.

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