The Future of Social Media Marketing in 2020
With over 2.4 billion people on Facebook alone, social media is here to stay. With so many people on these platforms, you shouldn’t sleep on the marketing potential available.
However, you can’t simply post ads on Instagram and call it a day. The future of social media continues to shift and your marketing should adjust accordingly.
What does the future hold for social media?
Check out our guide below to discover 9 rising trends you need to adapt to now. Get ahead of the competition as quickly as you can!
1. VR and AR
When you think of social media, you might not immediately picture implementing Virtual Reality and Augmented Reality. That’s about to change in 2020 and beyond.
Snapchat is the first platform to take advantage of AR. Through its service, people can use AR to check what an item looks like when worn before they proceed to purchase. They can virtually try on a pair of glasses, for example.
2. Social Videos
Take a moment to scroll down through Facebook. In mere seconds you’ll get bombarded by videos. They’re quickly growing into the number one type of content people on social media digest. Don’t get left behind – implement videos into your social media marketing strategies!
Keep in mind that videos on social media should be short. There are too many distractions on platforms like Facebook. The shorter your videos, the more likely people will watch them to the end.
3. Social Media for Customer Service
Many companies now shift their customer service to social media platforms. Using platforms like the Facebook Messenger app to answer inquiries and resolve customer concerns is quickly becoming the norm.
Fortunately, even Facebook realizes this trend and already implemented the option to use auto-replies and chatbots. These tools reduce manual labor, delegating most of the work to artificial intelligence (AI). We’ll discuss how chatbots are a rising trend below.
That said, don’t put all your eggs in one basket. You should still have traditional customer service, whether on a personal phone line or chat system on your website.
4. Stronger Influencer Marketing
Did you know 40% of people purchased a product after seeing their favorite influencer feature it on their channel? This is one of the reasons why you see sponsorships spike in popularity on platforms like YouTube and Instagram. People prefer to buy products if they see it in action.
Your video ads could be beautiful and emotional but there is always the perception that ads over-dress a product. Consumers get the impression that influencers showcase products as they truly are, with no over-dressing, and believe this type of content more.
Influencers also have thousands of followers. If you click with the influencer, you could gain the attention of all their followers too.
5. Shoppable Posts
One-stop shopping is the future of social media. Don’t force people to visit your site through social media portals. Let them shop directly via shoppable posts.
Plugins like Shopify already feature this capability. Did you get on Instagram and upload a new poster ad of a woman wearing your company’s latest bag? Let people click on that bag and purchase the bag without leaving Instagram!
This prioritizes convenience and significantly reduces the steps people need to do.
As mentioned, there are too many distractions on social media. You need to be one of those distractions, grabbing people’s attention as they scroll down their feed! Shoppable posts convince people to buy because they instantly think they can purchase and then continue scrolling down.
6. Interactive Content
When it comes to interactive content, Facebook and Pinterest reign supreme. This trend will only continue to grow in 2020 because the audience no longer wants passive advertising. Let your audience participate.
What kind of interactive content can you try out?
Start with the basics. Introduce polls and conduct Facebook Live videos to host Q&A sessions. These can help you connect with your consumers.
From there, introduce contests on Instagram or Pinterest. Emphasize consumer-generated content to further generate interest and participation. If successful, your campaign on social media could become viral.
AI and social media go well together. We already mentioned chatbots above but let’s dive deeper into how they’re one of the top trends of 2020.
Chatbots automate much of the manual work. You don’t need a dozen or so people answering messages on Messenger or Instagram anymore. Let AI handle it for you.
That said, don’t let them run rampant without guidance. Make sure you anticipate the most common questions and program the proper answers for those queries. Make your chatbots smarter to ensure people don’t get frustrated.
8. Shift to Other Platforms
Facebook is still the king of the hill when it comes to social media but there are many rising new platforms on the horizon. Tik-Tok, Snapchat, and Pinterest are quickly gaining traction. YouTube, while primarily a video platform, is also a social media corner so you can’t ignore it either.
Not sure about all these platforms and which one fits your campaign? Don’t go in blindly. Call experts, like the folks at SEOJet, to help you formulate a proper strategy.
9. Temporary Content
Do you want people on social media to have a sense of urgency? This pushes them to panic-buy, an act of “buy now, think about it later” kind of deal. They’ll want to purchase, subscribe, or comment before the perceived time limit is up.
You can do this through temporary content. Facebook Stories are the best tools to use for this. Stories only last 24 hours so advertise limited promos and discounts there. The limited-time and exclusivity can push leads to conversions.
Step Into the Future of Social Media Today!
Social media marketing is never stale. Platforms continue to grow and evolve and so should your strategies. The future of social media isn’t only one thing – it involves multiple moving parts and these 9 are some of the most crucial ones you need to take advantage of now!
Don’t stop with these social media tips, however. If you want to learn more marketing trends and strategies, feel free to explore our other guides now. We offer more tips and tricks for you to implement and grow from!