What Is the Impact of COVID-19 on Affiliate Marketing?
Every part of the economy has been impacted by the COVID-19 (coronavirus) pandemic. Some industries have been hit harder than others. Some of the industries that have taken the brunt of the pandemic include movie theaters, restaurants, and the airline industry. One of the areas that have been hurt by COVID-19 is the world of affiliate marketing. With many individuals and families having to stay in their homes as they grapple with this unprecedented disruption in their lives, many affiliate programs have been cut and their commissions have been slashed. In many respects, people are concerned that this is going to be worse than the Great Recession that took place in 2008. With this in mind, it is important to take a closer look at the impact of the pandemic on the world of affiliate marketing.
First, it is important to note that the impact of affiliate marketing has been uneven. Just as COVID-19 has impacted different industries to different extents, affiliate marketing is being impacted in different ways across different industries as well. This mixed impact is one of the most common themes among both affiliate marketing leaders and company managers. For example, health, medical supplies, and entertainment supplies have actually grown in the world of affiliate marketing during the pandemic. On the other hand, affiliate offers that involve flights, hotels, and gyms have dropped tremendously. Some people are looking to renovate or upgrade their homes during the pandemic by adding new appliances. Kevin King (Cleanup.Expert Editor – Los Angeles, CA) has some helpful information for those looking for new appliances. One of the important steps people should take involves an inside look into online appliance reviews.
Another major development when it comes to affiliate marketing is a severe drop in ad revenue. This has to do with a shift in consumer behavior during the COVID-19 pandemic. This drop spans everything from real estate to rideshare programs. Many affiliate marketing professionals are reporting a drop of 20 percent or more. With so many people being stuck in their homes, there is simply a drop in the level of user engagement. As a result, revenue from ads is down as well. This is one of the biggest challenges that has been cited by professionals in the affiliate marketing industry.
Finally, many businesses are seeing a shift in how their products are performing. Some of the products that might not have been staples of their businesses are actually performing well while their prior core products are dropping. For example, there has been a shift in the cosmetics industry as a result of the COVID-19 pandemic. Now, hand sanitizer is one of the hottest products as people try to stay safe. On the other hand, traditional makeup might not be as popular as people stay in their homes.
These are only a few examples of the manner in which COVID-19 is impacting the world of affiliate marketing. While the pandemic might be temporary, this could lead to a lasting impact on the manner in which consumers look for and purchase products.