How to Build Your Social Media Marketing Strategy for 2020
The launch of sites such as Facebook and Instagram has opened up a new era of marketing. A successful social media strategy enables your brand to reach millions of consumers. Casting a net this wide will see your sales elevated and your business grow.
Adaptation is key to staying afloat in 2020. With social media, you can instantly see what’s a hit and what’s a miss. There are many more benefits of setting up and maintaining a successful social marketing strategy. But what if you’re just starting? How do you ensure your strategies’ success?
Below we have compiled top tips for social media marketing in 2020.
Choose the Correct Channel for Your Target Audience
Thanks to the advancements in metric software, there’s countless data available, all accessible through analytic tools. These instruments take away the guesswork when trying to figure out your demographic. It’s crucial you use this open information to choose the correct channels to use appropriate for your brand and goals.
For example, there are statistically more millennials and generation Z using Instagram. They appreciate vibrant and youthful content. In contrast, LinkedIn users are of the older generation. They are often educated and business-minded. Here in-depth and industry-specific content is valued.
There isn’t a platform that fits all. Many highly successful market strategies, therefore, intertwine multiple platforms. You can use a social media dashboard to track how your followers are interacting with your content. By doing this, you can tweak your strategy.
Align Your Brand and Goals
To develop a solid social media campaign, you must first set yourself realistic goals. What do you want to achieve from this? Maybe you’re looking to increase brand awareness, generate sales, grow your audience, or boost web traffic.
Whatever your goals are, your brand’s content must reflect this. For example, generating leads that turn into sales. Regular updates through videos and pictures of your latest stock will inspire interest and drive sales.
Keep a Close Eye on Your Metrics
It’s all about the metrics. Reach, clicks, engagement, and hashtag performance are all figures you need to keep a close eye on. They will give you the most information about your content and your audience.
Clicks, for example, are essential for understanding how well viewers progress through your marketing funnel. Maybe there’s a stopping point. From this information, you can identify issues inflow and how to eradicate them.
Take Advantage of Social Media Features
Each platform comes with its unique set of features. Many social media users appreciate color pallets when viewing Instagram accounts. Others suffer from FOMO (fear of missing out), so they’ll be more inclined to watch stories on Facebook.
There are a myriad of other engaging features to use to your advantage. Learn more about your demographic through votes and polls. Create a hashtag following linked with picture sharing to gain customer engagement and clicks. Alternatively, you could run a live-streamed competition or raise a charity donation drive.
All of these elements help you to portray your brand’s ethos and drive leads. Keeping your social media accounts up to date like this may take a while, but it’s time well spent when you see the results. Consider hiring an assistant or purchasing tools to help take care of your social media content strategy.
Get Making Content Today
In a world where it’s rare to meet somebody who isn’t using social media, it’s vital that your marketing moves with the times. There are many benefits to using these platforms as a part of your strategy. In order to do it right, however, there are certain factors to take into consideration.
- Choose the correct channels
- Create a solid brand
- Set appropriate goals for your business
- Use metrics to support your decisions
- Social media features make everything more engaging
By prioritizing these methods when creating your accounts, your business will see the positive results in no time.