Online Vs Offline Business: Where Digital Marketing strategy works in the most effective way?
Offline businesses are strong and reliable, but their reach is limited. Online companies have a potentially massive reach but are generally associated with increased risk due to increased competition. The comparatively low cost of doing business online makes it an attractive option for startups. In general, doing business online is much easier and cheaper, and you have much less to lose doing business online.
Marketing has developed rapidly. Some marketers believe that marketing has changed more in the last two years than during the previous 50 years.
Most businesses these days have gone digital. But not all of the tricks that digital marketers have in their arsenals are that effective. Some digital marketing strategies hit the mark, while others don’t even come close.
Here are some marketing strategies that one can use to promote their business online.
Despite the predictions of his death in the marketing world, there are still emails that offer marketers a good return on investment (ROI).
In a recent survey by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing has an amazing ROI of 122%.
This was four times higher than the other marketing channels analyzed. These channels included paid search, social media, and direct mail.
What kind of startup wouldn’t want that kind of ROI in email marketing? And the great part about email marketing is that you don’t have to spend a lot of money to start an email campaign.
While email marketing is very effective, not all startups can harness the real power of email marketing. However, some brands have excelled in email marketing.
Here are some tips for starting a successful email marketing campaign:
- Much depends on the subject line: make it eye-catching, attractive, and rich in benefits.
- Avoid jargon in your email copy – write in a simple and compelling language.
- Divide the text, so it’s easy to scan – use bullets and labels.
- Talk about the benefits you are going to offer
- Optimize email for mobile devices
- Include a professional email signature
Search Engine Optimization (SEO)
In your niche, there are thousands of sites. How can your website assert itself when potential customers search for keywords relevant to your business?
Search engine optimization (SEO) plays an important role here.
SEO not only brings traffic to your website, but it also builds trust on your website.
If your website ranks high in search results when your prospects search for keywords for your product or service, it creates the impression that you are a legitimate business.
Search engine optimization is a must for anyone just starting.
Website speed affects search engine optimization. Web page speed is a direct ranking factor, a fact that has become even better known since Google’s speed update algorithm. However, speed can also have an indirect impact on the leaderboards by increasing the bounce rate and reducing the dwell time.
At Google, users come first. Google studies show that the average upload speed of 3G is very slow. They also show that users leave the site after about 3 seconds. This means that your experience is terrible, and Google does not like to rate websites with bad user experience.
A good web hosting plays a major role in website speed. When a user visits a website and tries to load a webpage, they are accessing files from a remote computer, also known as webserver. If that particular web server is not fast enough, the webpage will not load quickly.
InterServer is one such great web hosting service. If you are building a website, you should pay attention to this. It comes in two forms: Linux hosting, which is simply known as standard web hosting, and Windows hosting, which is known as ASP.NET.
WordPress and other popular CMS (content management systems) work best on Linux hosting based on the popular cPanel control panel. Windows hosting, on the other hand, is used almost exclusively for web projects that rely on Microsoft technologies like ASP.NET or MSSQL.
Social Media Marketing
Social media is one of the most powerful marketing tools these days.
According to a report from a social media reviewer, 90% of marketers have confirmed that social media is important. And 89% of marketers said their social media initiatives increased their companies’ brand awareness.
In my opinion, social media marketing is the second most crucial marketing strategy for startups.
Here is a list of the benefits of social media marketing:
- Increase exposure and traffic.
- Social media marketing develops loyal customers.
- Improve search rankings and generate leads.
- Create thought leadership
- Sales increase
How to grow your brand on social media?
To build a strong presence on social media, you need to create high-quality content regularly. You need to maintain consistency when posting your content and also interact with your audience.
These tasks can be challenging. This is why it is helpful to use a social media marketing tool like HubSpot.
This feature allows you to create social media content seamlessly and manually post it to platforms such as Facebook, Twitter, Instagram, and LinkedIn. You can also schedule your posts to ensure a constant flow of content.
Pay Per Click Marketing (Google AdWords)
PPC (Pay-per-click) is a marketing method of using search engine advertising to drive visitors to your website. PPC is a powerful marketing tool to generate leads ready to sell.
No startup should ignore pay-per-click marketing.
Pay-per-click advertising has many practical benefits, such as:
- With the right ad, you can reach your customers at the right time.
- High ROI as you only have to pay when an interested person clicks.
- Control how much you want to spend
- You don’t have to wait for the results.
- Data and insights to refine other marketing strategies
- PPC campaigns quickly put pressure on the budget. Therefore, a certain type of experience is required to design a successful campaign that generates more conversions than clicks.
The trend of influencer marketing is spreading very quickly. One study found that 84% of marketers expect to start at least one influencer marketing campaign in the next 12 months.
94% of marketers in a survey believe that marketing is effective.
Influencer marketing is a very useful tool for startups to develop their brands. And the best part is that it is inexpensive compared to traditional marketing channels.
Here are some reasons startups should prefer influencer marketing:
- Most customers don’t believe in traditional marketing channels.
- Influencer marketing is cheaper than other advertising strategies.
- Influencer marketing is easy to implement
- Word of mouth through influencer marketing builds trust in your brand.
- Customers will interact with your brand based on the authenticity of the influencers.
Content marketing is a staple for businesses these days, regardless of whether you work in the B2B or B2C space.
See the following statistics from the Content Marketing Institute:
90% of B2C organizations are extremely or highly engaged in content marketing, and 88% of B2B marketers consider that content marketing is an integral part of their marketing programs.
Why is content marketing so effective?
When you map your content strategy to track the different stages of your buyer’s journey, you create useful content that your audience will love to read because it solves their problems. Ultimately, this builds trust and increases conversion rates.
By implementing content marketing strategies for your startup, you can:
- Increase the visibility of your brand
- Build lasting relationships with your clients
- Increase awareness and awareness of your brand.
- Build your credibility and authority
- Create a thought guide
- As a bonus, content marketing supports your SEO and SMO efforts. You have more content for your website blog and social media posts.
These were some of the important strategies that one can use to improve their online presence.