9 Profitable Ideas For Brands Getting Started On TikTok Marketing
There are several benefits you gain if you use this platform properly. In the upcoming years, social media is one of the required parts of the digital marketing world.
In this article, I am going to tell you 9 profitable ideas for brands getting started on TikTok marketing.
Let’s get elaborate.
Understand the Platform
The first and the most important strategy for TikTok marketing is understanding the platform.
TikTok is an excellent platform if you follow the algorithm properly and make your content different from others. If the content goes viral, you can create your brand identity in front of thousands of users.
First, you should look at the platform’s structure, features, and platform users. You can also see what type of content works and reach well on TikTok, and it is important to start your brand on this platform.
Create a Highly Engaging Profile
The profile is the most important part of all social media platforms, and your profile is the first perfect place to catch the audience’s attention for your account.
After creating a TikTok account, you don’t need to set up your account to access the videos. But, setting up your profile is one of the best ways to reach a wider audience.
So, you can add a unique user name as your brand name, a profile picture as your brand logo, as well as add some valuable and short information about yourself or your brand in the bio section.
With these things, your profile creates trust when the audience enters your profile.
Utilize TikTok For You Page
When you create a TikTok account, you can access this page to see hundreds of thousands of videos.
For You page is the main and default screen. You can access this page immediately when you enter the app.
TikTok’s “For You” page is similar to Instagram’s “Explore” page, and both pages deliver the same purpose: finding new and fresh content based on the users to view and the videos in the past. It is one of the ultimate feeds, and you can get more TikTok views to maximize your brand reach, increase your TikTok following, and build a strong community.
TikTok allows everyone to start their brand by looking at these pages, creating a perfect way for people to look at your videos. If the videos are engaging, they like them, and follow your account immediately.
Create High-Quality, Original Content, and Trending Videos
TikTok is the perfect place to show your brand identity by publishing quality and original content.
Unlike other social networks, TikTok has a huge trend in culture.
Constantly, the dance, lip-syncing, and fun concepts are the most successful on TikTok.
If you create content that is highly engaging and original information, as well as that is relevant to your brand.
You can reach your brand with a wider audience in a short period.
Here are some simple steps to make trending videos:
- Go to the TikTok Discover page and find the latest trends and hashtags.
- Choose one or more videos that could help you to market your brand/product.
- Make your own video-based on trend, brand, or hashtag.
- Add some effective and relevant marketing messages, including your product or services.
- Make the video funny, engaging, and trending.
- Add some filters, effects to your videos that help to go viral.
- Add 3 to 4 relevant hashtags to your posts.
Engage With Other Users
The users on this platform can get more attention than other social media consumers.
You can follow other accounts and do some activities such as their videos, post comments, and share their videos on your profile. It is a great way to attract more attention.
Even TikTok users are more trustable and give a huge audience through valuable content.
Create Trending Hit on TikTok Ads
Take a while, but lately, TikTok announced an excellent feature for marketers to promote their brand through TikTok Ads.
TikTok offers various features like layouts, image-based ads, horizontal, vertical, and square ads.
Here are the types of TikTok ads:
- Brand Takeover Ads
- In-Feed Native Ads
- Hashtag Challenge Ads
- Branded Lenses
- Top View Ads
TikTok Influencer Marketing
Nowadays, most brands follow influencer marketing to support their brand campaigns. They can reach millions of followers by using this campaign.
Influencer marketing is an excellent part of all social networks, the same as TikTok brands follow influencers to spread brand awareness with their fans and followers.
Fenty Beauty is the first brand to create its own creator place on TikTok. TikTok recently launched a TikTok creator marketplace, and it helps brands collaborate with effective creators.
Partnering with creators/influencers can promote your brand to a huge audience, and your brand will get extra visibility.
Share Your Videos on Other Social Platforms
Cross-promotion is an excellent way to catch more attention and reach your brand with a different source.
Don’t forget to share your TikTok posts with other social networks. In this way, you can drive engagement and connect with different and new people so that you can reach your brand in front of the crowd.
Post TikTok Challenges
The trending part of TikTok is its challenges, and it plays a big role in this platform.
According to the data, more than 35% of users participate in hashtag challenges, and 16% of users try to make challenges with specific hashtags.
Most of them use this feature to introduce their brand/product all over the TikTok world. The biggest benefit of this feature is that you can connect your brand with targeted customers if you use it properly.
I hope you know the trendiest platform TikTok and its features and popularity. Above are just a few ideas for TikTok marketing. There are huge benefits you can gain when you use them properly.
Are you ready to start your business on TikTok? Please don’t waste your time, and it is the right fit for your brand to get more reach. TikTok is all about customer engagement and connecting your brand with them.
So, utilize the platform’s opportunity for your brand’s growth.
Thanks for reading this article!.
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.